9 Basic Principles Of Responsive Web Design

Posted on November 2014 at about 11:52 PM by hwa

Got this from FROONT’s blog, very informative and well explained with animated GIF on responsive web design.

Tips: Click on the image to view the animated GIF!

Responsive vs Adaptive

It might seem the same but it isn’t. Both approaches complement each other, so there is no right or wrong way to do it. Let the content decide.


It might seem the same but it isn’t. Both approaches complement each other, so there is no right or wrong way to do it. Let the content decide.

Flow vs Static

As screen sizes become smaller, content starts to take up more vertical space and anything below will be pushed down, it’s called the flow. That might be tricky to grasp if you are used to design with pixels and points, but makes total sense when you get used to it.


As screen sizes become smaller, content starts to take up more vertical space and anything below will be pushed down, it’s called the flow. That might be tricky to grasp if you are used to design with pixels and points, but makes total sense when you get used to it.

Relative Units vs Static Units

The canvas can be a desktop, mobile screen or anything in between. Pixel density can also vary, so we need units that are flexible and work everywhere. That’s where relative units like percents come in handy. So making something 50% wide means it will always take half of the screen (or viewport, which is the size of the opened browser window).


The canvas can be a desktop, mobile screen or anything in between. Pixel density can also vary, so we need units that are flexible and work everywhere. That’s where relative units like percents come in handy. So making something 50% wide means it will always take half of the screen (or viewport, which is the size of the opened browser window).

With Breakpoints vs Without Breakpoints

Breakpoints allow the layout to change at predefined points, i.e. having 3 columns on a desktop, but only 1 column on a mobile device. Most CSS properties can be changed from one breakpoint to another. Usually where you put one depends on the content. If a sentence breaks, you might need to add a breakpoint. But use them with caution – it can get messy quickly when it’s difficult to understand what is influencing what.


Breakpoints allow the layout to change at predefined points, i.e. having 3 columns on a desktop, but only 1 column on a mobile device. Most CSS properties can be changed from one breakpoint to another. Usually where you put one depends on the content. If a sentence breaks, you might need to add a breakpoint. But use them with caution – it can get messy quickly when it’s difficult to understand what is influencing what.

Max Width vs No Max Width

Sometimes it’s great that content takes up the whole width of a screen, like on a mobile device, but having the same content stretching to the whole width of your TV screen often makes less sense. This is why Min/Max values help. For example having width of 100% and Max width of 1000px would mean that content will fill the screen, but don’t go over 1000px.


Sometimes it’s great that content takes up the whole width of a screen, like on a mobile device, but having the same content stretching to the whole width of your TV screen often makes less sense. This is why Min/Max values help. For example having width of 100% and Max width of 1000px would mean that content will fill the screen, but don’t go over 1000px.

Nested vs Not Nested

Remember the relative position? Having a lot of elements depending on each other would be difficult to control, therefore wrapping elements in a container keeps it way more understandable, clean and tidy. This is where static units like pixels can help. They are useful for content that you don’t want to scale, like logos and buttons.


Remember the relative position? Having a lot of elements depending on each other would be difficult to control, therefore wrapping elements in a container keeps it way more understandable, clean and tidy. This is where static units like pixels can help. They are useful for content that you don’t want to scale, like logos and buttons.

Desktop First vs Mobile First

Technically there isn’t much of a difference if a project is started from a smaller screen to a bigger (mobile first) or vice versa (desktop first). Yet it adds extra limitations and helps you make decisions if you start with mobile first. Often people start from both ends at once, so really, go and see what works better for you.


Technically there isn’t much of a difference if a project is started from a smaller screen to a bigger (mobile first) or vice versa (desktop first). Yet it adds extra limitations and helps you make decisions if you start with mobile first. Often people start from both ends at once, so really, go and see what works better for you.

System Fonts vs Webfonts

Wanna have a cool looking Futura or Didot on your website? Use webfonts! Although they will look stunning, remember that each will be downloaded and the more you’ll have, the longer it will take to load the page. System fonts on the other hand are lightning fast, except when the user doesn’t have it locally, it will fall back to a default font.


Wanna have a cool looking Futura or Didot on your website? Use webfonts! Although they will look stunning, remember that each will be downloaded and the more you’ll have, the longer it will take to load the page. System fonts on the other hand are lightning fast, except when the user doesn’t have it locally, it will fall back to a default font.

Vectors vs Images

Does your icon have lot of details and some fancy effects applied? If yes, use a bitmap. If not, consider using a vector image. For bitmaps use a jpg, png or a gif, for vectors the best choice would be a SVG or an icon font. Each has some benefits and some drawbacks. However keep in mind the size — no pictures should go online without optimisation. Vectors on the other hand often are tiny, but some older browsers won’t support it. Also, if it has lots of curves, it might be heavier than a bitmap, so choose wisely.


Does your icon have lot of details and some fancy effects applied? If yes, use a bitmap. If not, consider using a vector image. For bitmaps use a jpg, png or a gif, for vectors the best choice would be a SVG or an icon font. Each has some benefits and some drawbacks. However keep in mind the size — no pictures should go online without optimisation. Vectors on the other hand often are tiny, but some older browsers won’t support it. Also, if it has lots of curves, it might be heavier than a bitmap, so choose wisely.

This article is originally posted at FROONT’s blog, under the title 9 basic principles of responsive web design. Head over to the original blog for more information, and also discussion on this subject.

Leave a Reply

You must be logged in to post a comment.